Choosing the right technology for your real estate brokerage is crucial for success in today’s market. With so many options to choose from, it can be overwhelming to determine which technology is right for your business. Here are some important questions to consider when making your decision:

  1. What problems are you trying to solve? It’s essential to identify the areas where technology can help your brokerage. Do you need assistance generating new leads, improving marketing efforts, or enhancing communication with clients and agents?
  2. What technologies are being used by other professionals in the industry? The National Association of REALTORS® (NAR) conducted a 2021 technology survey that revealed the most valuable technology tools for real estate brokers and agents. Some of the top technologies included eSignature, CRM, video conferencing, drones, and social media. By pinpointing the tech tools that align with your needs and looking to industry leaders for guidance, you can make informed technology decisions.
  3. Does the technology pass your cost-benefit analysis? Conduct a cost-benefit analysis to determine if the technology aligns with your budget. Remember to consider technology as an investment, not just a cost, and how it aligns with your overall business objectives.
  4. What level of support will the technology require? Learning a new system can be challenging and time-consuming. Make sure you are prepared to train your agents and have support in place to manage any issues that may arise.

At Weichert, we understand that choosing the right technology can be challenging. We’ve done the research and vetted the myWeichert powered by kvCORE platform, which offers best-in-class technology to increase your business. We take care of the vendor relationship, troubleshooting, and staying on top of updates, so you can focus on growing your brokerage. Our team provides the support and training needed to get up to speed quickly and feel confident in your day-to-day work life.

If you have any questions about technology, the industry, or how Weichert can help, let’s talk!