As a real estate broker/owner, you know that generating high-quality leads is essential to the success of your business. With low inventory in many markets, it can be challenging to find and attract the right leads. But don’t worry, there are several strategies you can use to combat low inventory and generate more leads for your real estate franchise.

Starting with your sphere of influence is a great place to begin when looking for leads. Building relationships with past clients, friends, and family can lead to referrals and new business. Reaching out to them and letting them know you are looking for new business is a good start. It’s essential to keep in touch with your sphere of influence regularly and maintain those relationships.

Investing in online advertising is also an effective way to reach potential leads. Consider targeted ads on social media platforms like Facebook and Instagram, or running a Google AdWords campaign. Creating ads that are visually appealing and informative can capture potential leads’ attention and encourage them to take action. You can use social media to showcase your current listings, promote open houses, and share helpful tips for homebuyers and sellers.

Virtual tours and open houses are an excellent way to showcase properties to potential buyers, especially during times of low inventory. Using professional photography and virtual tours can help buyers get a feel for the property before they visit in person. Hosting virtual tours and open houses can increase your reach and provide a safe and convenient option for buyers to view properties.

Partnering with local businesses can also help you generate new leads and build relationships with potential clients. Reach out to mortgage brokers, title companies, and other businesses in the real estate industry to see if there are opportunities to work together. You can also partner with non-real estate businesses, like interior designers or home improvement stores, to offer value to potential clients.

At Weichert, we understand the challenges of generating high-quality leads in today’s real estate market. We offer comprehensive training and support to help our franchisees succeed. Our Lead Generation Center provides marketing tools, technology, and proven lead generation strategies to help our franchisees generate more leads and grow their business.

Our franchisees also benefit from our national brand recognition, which helps them stand out in a crowded real estate market. Our Weichert branding and marketing materials are designed to attract potential clients and generate leads.

In addition to lead generation, we provide training and support in all areas of real estate, including recruiting and retaining agents, developing effective marketing strategies, and managing a successful business. Our goal is to help our franchisees succeed in all aspects of their real estate business.

If you’re ready to take your real estate business to the next level, contact Weichert today to learn more about our real estate franchise opportunity and how we can help you generate more leads and grow your business.