As the season of football games rolls on, it’s not just the individual players that make the team successful, but the coach who leads them. And the same goes for real estate brokerages – they rely on real estate coaches, also known as sales coaches, to help them achieve their goals and take their businesses to the next level.

While experienced real estate brokers can provide valuable information and support to their agents, a good real estate coach can offer a unique perspective and help fill in any gaps in knowledge or skills. But what makes a great real estate coach? Here are ten winning plays to look for:

  1. A proven track record: Look for coaches with a track record of results and a respected reputation within the industry. The best coaches can break down their successes and communicate them effectively to others.
  2. Listening skills: A good coach will take the time to understand your goals and objectives, and create a customized coaching plan just for you and your brokerage. There’s no one-size-fits-all approach to coaching.
  3. Passion: Working with a coach who is passionate about your success can be contagious and motivating.
  4. Strong fundamentals: Just like Vince Lombardi started each training camp with “this is a football,” a good coach will work with you to build a strong foundation of knowledge and best practices.
  5. Objective advice: A coach who can identify weaknesses and provide objective advice, even if it’s difficult to hear, is a valuable asset.
  6. Data-driven insights: Coaches can leverage data to monitor performance and identify areas for improvement, connecting the dots to reinforce positive behaviors.
  7. Consistency: A coach who provides structure and helps keep you on track with clear steps to reach your goals can be incredibly valuable.
  8. Emotional connection: Feeling excited, challenged, motivated, and inspired are all emotions that can help drive action and success.
  9. Focus on team success: While individual growth is important, a coach who emphasizes the importance of teamwork can help build a strong foundation for long-term success.
  10. Celebrating wins: A good coach will celebrate your successes and help build on them for continued growth and success.

At Weichert, coaching is a top priority, and we understand the significance of coaching in achieving your business goals. Unlike other franchise models that offer coaching as an add-on service, we assign you a business coach from day one, and access to their services is included with affiliation. Our coaches are passionate, experienced, and dedicated to helping you achieve your goals. We prioritize coaching so much because we believe in the value it brings to our affiliates. Our coaches work alongside you to understand your business goals, and then help you develop strategies to achieve them. Ask us about our best-in-class real estate coaching and see how we can help you take your business to the next level.